This is how the Instagram algorithm works in 2023

Dec 27, 2022

Have you ever wondered why some posts on your Instagram feed get more exposure than others? We’re diving deep into the mysterious algorithm used by the popular app to uncover how it affects feed content, stories, Explore page results, and even Reels. Join us as we seek answers!

Jump ahead of the competition and unlock a secret advantage our expert-approved strategies to get your Instagram content seen. Tap into these revolutionary tips for maximum engagement!

What is the Instagram algorithm?

Behind the scenes, Instagram is working hard to curate your experience with an arsenal of algorithms helping it out every step of the way. From introducing and promoting content to reinforcing user engagement, these intelligent tools are shaping how we discover new trends online.

At Instagram, we recognize that your time is valuable. That’s why our platform utilizes a variety of cutting-edge technologies and algorithms to personalize the experience just for you!

Instagram’s algorithms are designed for one purpose – to keep you scrolling. It serves up content that is tailored to your interests, ensuring an enjoyable experience with each tap and swipe!

Harnessing the power of social media starts with staying up-to-date on algorithm updates. For those in this area, keeping one step ahead can make a world of difference!

A smart strategy to hack the algorithm can help you amplify your reach, building a strong and involved following!

How does the Instagram algorithm work in 2023?

Instagram may look like one platform, but in reality it’s a vibrant ecosystem with several powerful algorithms working behind the scenes. Cleverly crafted to optimize our feed posts and Reels experience, these hidden forces are constantly evolving – pushing us ever closer towards delivering more meaningful content!

Instagram algorithms are driven by three major signals, providing them with an effective way to sort posts and ensure they reach their intended audience.

  • Who: To ensure you’re more likely to get updates from your favorite content creators, be sure to let them know how much you appreciate their posts by commenting and liking! Building relationships through social media will help keep the lines of communication open so they can continue providing engaging material.
  • What: From fashion to makeup, beauty content can truly be transformative! Our algorithm ensures you get access to the type of content that fits your interests. Keep exploring with us and discover a plethora of new engaging experiences catered just for you!
  • When: Times and frequency matter when it comes to delivering relevant posts on the app. Laurise explains that a post’s timing as well as how often you scroll are taken into consideration for what content is prioritized in your feed showing us exactly when we need something, just at our fingertips!

For an in-depth look into the inner workings of various algorithms, dive deeper and find out which will best suit your content.